1 Investigate

When a project starts I become a private investigator.

As a detective I get to know my target group by observation and interviews; seeing through their eyes.

I follow the footsteps of competitors and examine comparable projects. I create hypotheses, which I address to major pain and gain points and test them by sketching out ideas and quick paper prototypes.

2 Design

From the initial product feature planning over wireframing, to visual design and prototyping I worked in every project phase. I gathered most of my experience working as a UX and UI designer. So if you need someone to sketch out the menu structure of your product and who designs to solve problems I'll be able to help you.

When I first designed for mobile devices in 2005, I spend hours learning how to pixel icons on a 12 x 12 pixel canvas. So, if your product needs pixel perfect visual design and style guides, I will help you, too .

3 Experiment

When I want to make sure that a product makes a user happy or a new feature really solves a problem, I put on my lab coat and step into the shoes of a scientist. Assumptions and hypotheses are great but they need to be tested. Just like every new invention has to run through a couple of iterations before a patent can be claimed.

I try to critically rethink my ideas as often as possible and am an ambassador for iteration in every phase of the process. There is always enough time for a quick office test with colleagues who were not involved in the project.